Top 40 distributor The Vernon Company (asi/351700) has announced that Lisa Hubbard will be joining the company as its new vice president of sales and marketing, effective Nov. 16.

After 31 years with the Newton, IA-based distributorship, Dave Regan, who most recently assumed that role, will be retiring in summer 2021. He will continue to be of service to the organization under the new title of senior vice president of sales and marketing.

Hubbard most recently served as vice president of sales and as vice president of digital sales and marketing at Premier Safety and YRC Freight. In those roles, she was instrumental in developing multiple sales teams and top customer success utilizing technology, differentiated pricing, targeted promotions and digital tools, such as SEO and e-commerce solutions. She also brings extensive logistics and supply chain experience. Hubbard won the AA ISP Innovator of the Year Award in 2019 and the 2017 Road to Excellence Award.

“When I first met Lisa, I discovered very quickly that we found someone very special,” Chris Vernon, president and CEO of The Vernon Company, said in a press release. “She’s smart, exudes warm confidence and brings with her several decades of exceptional sales leadership success from both the safety and freight logistics markets. Lisa also has extensive technology and ecommerce experience that that will be a great addition to our company. I’m confident she will bring many great ideas to help Vernon to grow our sales teams and customer base.”

With 2019 promotional products revenue of $80.6 million, The Vernon Company ranks 27th on Counselor’s latest list of the largest distributors in the industry.