Overture Promotions (asi/288473) was already growing and gaining market share.

Now, the Top 40 distributor says it’s poised to become a premier international branding agency – one that, executives believe, will be at the forefront of an all new era in the promotional products industry.

In this podcast, CEO Jo Gilley, a member of Counselor’s Power 50 list of promo’s most influential people, and co-owner Lou Weisbach, a promo legend who has returned to the industry after a couple decades away, share insights about how they plan to make Overture a marketing/advertising powerhouse with influence that extends well beyond just promotional products.

Podcast Chapters (only available on desktop)
1:58: Becoming an international branding agency.
5:24: Why the partnership is a perfect fit for Overture and Weisbach and his team.
10:39: Strategically aggressive on future acquisitions.
13:59: Working with Bill Clinton and other ventures Weisbach engaged in after leaving promo.
19:12: Building business through new solutions in technology, proprietary products, branding and more.
24:16: How to create success in promo over the next five to 10 years.

The fuel for the executives’ optimism comes both from Overture’s successful run in recent years and from one of the most headline-grabbing acquisitions the promotional products industry has seen of late – namely, a group led by Weisbach officially acquiring Overture Promotions during the first quarter of 2021. Weisbach, of course, founded the distributorship now known as Top 40 distributor HALO Branded Solutions (asi/356000). He grew it into a $740 million business before exiting roughly 20 years ago. He’s no longer affiliated with HALO.

Jo Gilley (left) and Lou Weisbach have strategic plans to grow Overture Promotions.

How do Weisbach and Gilley see promo evolving over the next decade or so? How will they position Overture to capitalize? What new services, solutions, partnerships and acquisitions might they make to keep Overture not just in the mix, but leading the way forward? Also, what’s Weisbach been up to these last couple decades? Find out in this discussion with ASI Media Digital News Director Christopher Ruvo.

Watch on YouTube