The Big Takeaways from ASI Research’s 2nd Annual European Promo Market Study
The promotional products business is becoming more globally interconnected than ever. To stay on top of the evolving market, learn top takeaways from ASI Research’s in-depth exclusive study on distributor performance in Europe.
Just how big is the European promotional products market?
In 2023, ASI Research set out to answer that question, providing a first-of-its-kind comprehensive estimate of total promotional products distributors’ sales across the United Kingdom and European Union. Following months of study, ASI Research released in August its second-ever annual estimate of distributor sales in Europe. It’s an in-depth analysis that was bigger than the first study and is chock-full of information on the cross-Atlantic market.
In this Promo Insiders, ASI Media’s Christopher Ruvo and ASI Research’s Nate Kucsma discuss some of the major points and most important takeaways of the 2024 study of Promo Europe. From industry outlook and mergers and acquisitions to the growing presence of American distributors in Europe and insights into top-performing countries, the topics covered fill a discussion that anyone involved in the increasingly global promo business won’t want to miss.