The Distributor Quarterly Sales Survey from ASI Research showed that in 2023, distributors collectively increased sales by 1.2% year over year to $26.1 billion.

It was a record-breaking sales total for the industry, surpassing the previous highwater mark of $25.8 billion, which was set in 2019 and matched in 2022.

Still, 2023 was also complex – a year filled with many challenges for distributors. In this podcast, ASI Senior Executive Director of Research Nate Kucsma and News Director Christopher Ruvo deep-dive into the details that tell the story behind the promo industry’s 2023 – and what may lie ahead in 2024.