The ninth annual State of Women-Owned Businesses Report found that 42% of all businesses – almost 13 million – are run by women. In total, women-owned businesses employ 9.4 million workers and generate revenue of $1.9 trillion. However, those numbers haven’t come without challenges, even in the promotional products space.

To understand this more, today we’re speaking with Nikki Stella, CEO of AIM Smarter. Now managing one of the largest distributor membership organizations in our industry, Nikki knows what it takes to succeed as a woman in promo, and she’s here to share her insights and experience with us so we can do the same.