Millennials influence a lot more than social media and the popularity of avocado toast: They make up the largest generational block in the U.S. and hold about $1.3 TRILLION in annual buying power.*

If you want to maximize your promo apparel sales, you need to know what makes this age group tick and the features they care about when choosing brands to represent. Use these five talking points to gear your clients’ apparel campaigns toward millennials and win their loyalty for life.

^{*11 Tips for Selling to Millennials, ASI Central, 2016.}

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