It’s no secret that loungewear is booming, standing out as the latest stylish trend to take over the promo apparel space. But what is loungewear, exactly? We’re talking about comfy and cozy casual attire that also helps you maintain a well-put-together look. Look no further than supplier Just Hoods and Just Cool by AWDis for all the latest trends that loungewear has to offer. Colors, styles and fabrics; this supplier has it all!

Loungewear: Why It’s Trending 

There are many reasons why loungewear has quickly climbed the fashion ladder, one of which being its popularity with younger audiences, like Gen Z and millennials. Loungewear became appealing during the pandemic when students and staff started working from home and were no longer required to wear constricting clothing like a shirt and tie for their studies or their 9-5. Nowadays, consumers value comfort, which is great because a comfortable body is a productive mind.

Don’t think that loungewear is only worn at home, either. From running errands, grabbing brunch with friends or heading to the gym, loungewear is worn often and is socially acceptable to be worn way beyond the couch! This means your client’s branding will be seen all over town and recipients will be the first to tell passersby about how soft and cozy each piece of apparel is. That means excellent word-of-mouth advertising, all by investing in branded loungewear.

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