The promo landscape has changed since last year and no product category has experienced that more than drinkware. Pivot your sales presentations and speak to changing needs to increase orders in the new year. We're breaking down all the new trends, uses, markets and more you need to know. Read on and raise a glass to more sales in 2021!

1. Corporate Clients Need To Reach Remote Employees

Don't make the mistake of thinking promos are only needed for in-person meetings and events. Corporate clients want to make remote employees feel appreciated now more than ever, which makes direct-mail gifts they can use at home a perfect solution. Consider ceramic mugs that employees can sip coffee from during morning video conferences, or pint glasses for those webcam happy hours. Not only will your client's brand be seen on screen, it will also create a sense of community among staff when everyone is using the same company merch.

2. Delivery and Takeout Needs Will Remain High

With many bars and restaurants closed or confined to limited capacity last year, drinkware switched from being needed for mostly indoor dining to delivery and takeout instead. You can expect this trend to continue into 2021, especially in the first half of the year. Remember: Many states are now allowing bars and restaurants to offer drinks to-go, so travel-ready drinkware containers like growlers will be in high demand.

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