September 25, 2017
How To Sell To Even More Uniforms
When you provide uniforms, a key element of an organization’s operation and recognizable brand, to your clients across many industries, you need to know 5 success drivers to ensure repeat business.
Uniform programs are the proverbial gift that keeps on giving. A whopping 95% of distributors and screen printers expect steady or increased uniform sales, according to a recent ASI Wearables magazine Sales Forecast.
Uniforms are necessity items, core components of an organization’s operation and brand.
The widespread need for uniforms spans markets from hospitality and health care, to education and manufacturing and reps. Learn how distributors fuel success with this niche.
Set up correctly and executed well, company apparel initiatives lead to long-term repeat business. The reason is simple: As companies onboard employees or as staffers’ older uniforms require updating, the need to buy new logoed threads becomes paramount. In addition, by leveraging the services of key supplier partners you can deliver made-to-order uniform solutions that free you and your clients from having to carry inventory. Clients can order the company wear through websites created by tech vendors or suppliers, and industry partners engineer lightning-fast fulfillment.
Here are five tips to achieve success with uniform programs:
1. TEAM UP WITH THE RIGHT SUPPLIERS AND DECORATORS:
Fast, accurate delivery of quality apparel is essential in uniform programs. You need good partners to provide these things. Talk to trusted suppliers about their options for supporting uniform programs. Many already provide elements that help reps put programs together, including inventory housing, order fulfillment, product design, custom website development and more.
2. BE PREPARED TO GET TECHY:
Developing a website or using existing client technology for program promotion and/or ordering functions is often required. Look to leverage resources from your distributorship, suppliers and/or third-party service providers to deliver these solutions.
3. DRAW UP A CONTRACT:
Having a contract that names you as the exclusive provider of a company’s uniform program benefits you and the client. You can use a contract to help you lock-in pricing with suppliers, which protects end-buyers against escalating apparel costs.
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