End-buyers care about fashion trends now more than ever, so if you want to win more sales, you need to know the product types they’re looking for. Learn the top apparel trends on the forecast for 2018, and start pitching to your customers today to win more sales this year.

TRENDING COLORS
“Fast fashion” moves quick, and so do trending color palettes. In order for your customers to get the most bang for their buck, pitch them promo apparel in trending colors to make sure end-users don’t see their apparel as outdated.

Don’t know what’s in? Check out PANTONE’s Spring 2018 Color Palette, which features navy blues, dove grays, neutrals and off-whites. Then, look for a supplier that offers a wide variety of stylish pieces in all of this season’s trending colors, like Charles River Apparel.

‘90s STREET STYLE
From chokers to flannel shirts to combat boots, the ‘90s are back, baby! If you’re not capitalizing on the resurgence of ‘90s styles, then you’re missing out on sales. One of the biggest ‘90s trends bursting onto the fashion scene now is urban-style jackets, such as anoraks, windbreakers and parkas. Fashion reporters predict that you’ll be seeing these styles everywhere in 2018 – from your local shopping malls to the runway of top designers like Oscar de la Renta.

Pitch promotional jackets that will stand out and stay on-trend, such as Charles River Apparel’s Chatham Anorak Jacket, Pack-N-Go® Pullovers, or their wind and water-resistant Boston Flight Jacket.

ATHLEISURE
If you’re not with the athleisure trend yet, it’s time to get on board. End-users want performance apparel that’s functional for the gym, yet fashionable for everywhere else – and comfort is key. Pitch trendy athleisure items to help your customers maximize their impressions with clothing end-users can wear for work and play. Partner with a supplier like Charles River Apparel, who boasts a large selection of fashion-forward athleisure options for both men and women.

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