Companies are investing in traditional promo once more, making pins the perfect product to present. They're affordable, appeal to everyone, make great gifts and awards ... and that's just the beginning. Discover all the reasons why lapel pins are your ticket to increasing orders, plus actionable sales advice that will help seal the deal.

#1 – Affordability

Being able to work within your clients' budgets is an essential factor for securing promo sales in this economic climate. For the best results, prioritize products that cost little but deliver big results. Pins are extremely affordable but have the high-end appeal of jewelry-quality handmade items. You also have flexibility on providing pins your clients can afford, as prices vary widely by quantity, size and process. Overall, however, the perceived value of pins is much higher than most other products.

#2 – Rising Demand for Recognition

Take advantage of the timely need for recognition gifts and awards. Companies across all sectors are looking for cost-effective ways to thank essential workers and loyal staff who have worked hard, despite all the challenges thrown their way. Pins are the perfect solution, thanks to their high perceived value, versatility and the fact that most recognition pins are jewelry quality, meaning they're not products people will lose or discard. They're also great for remote workers, who can proudly brand their company by wearing lapel pins on video calls.

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