If you sell only traditional promo and not full-color printing, you're missing out on major revenue. After all, almost all businesses need full-color printed marketing materials – if your clients aren't buying them from you, they're buying them from someone else. Diversify your business and double your revenue by following these four simple steps.

Step #1
Get to Know the Products

First things first: What is full-color printing? Even if this is your first foray into full color, you're likely already more familiar with these products than you think. Full-color printed marketing materials are used by almost every industry and organization, from education to non-profits to retail to corporate. Familiarize yourself with the most popular full-color products so you're prepared to discuss the items your clients are after.

BUSINESS CARDS

Business cards serve as the first impression companies make while advertising products and services. Help your clients be remembered by providing them with impactful full-color styles in unique shapes and sizes.

POSTCARDS

Direct mail is a crucial format to reach potential customers. Postcards are an affordable and effective method to get in touch with new, existing and former customers. They can also enhance online/digital marketing efforts.

FLYERS & SELL SHEETS

Flyers and sell sheets are great multifunctional advertising tools. When prominently placed, both can promote an upcoming sale or event (both in-person or virtual) and they make ideal product sheets.

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