Athleisure is forecast by Morgan Stanley to be a $355 billion industry by 2021. To achieve happy clients and repeat business, you need to provide apparel with product features athletes care about. Sell styles that check off these three must-have features so you can be confident you're providing your clients with the best performance apparel possible and increase your profits at the same time.

#1. Moisture Wicking

This first apparel feature should come as no surprise: Athletes work up a sweat in their performance apparel, whether they're pumping iron in the gym or simply running errands around town. Keep end-users cool and comfortable by recommending apparel made with fabrics that wick moisture away from the body. This allows sweat to quickly evaporate, keeping wearers cool and dry – and ensures your client will wear their promo apparel for years to come.

Did You Know? Cotton absorbs up to 7% of its own weight in sweat or water, while polyester absorbs only 0.4%, per Wicked Sheets.

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