On your marks, get set, color!

Coloring books are one of the most popular trends to take over the retail and promo worlds. You can maximize your sales by focusing on certain key markets and industries. Discover six lucrative sales opportunities you should keep an eye out for to score the most coloring book orders possible.

#1 School Safety Weeks
School districts host a handful of safety events for children aged 3-8. From fire and car safety to bullying, you can bet there’s a coloring book to communicate key messages in a fun, educational way. The benefits aren’t just for little ones – coloring books create a positive brand association with parents and guardians, as they’ll associate those safety lessons with your client’s corporate values.

#2 Corporate Wellness Programs
Wellness in the workplace is important for many reasons. While healthy employees are happy employees, keeping staff in top shape also saves corporations tons of money in health costs and missed hours. Studies also show that the meditative benefits of coloring can help reduce stress and anxiety in adults, resulting in increased wellness and productivity – a win-win for employers and employees. Recommend your corporate clients invest in branded coloring books for their next wellness program to reap the benefits for themselves.

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