The global workwear market is projected to exceed $41 billion by 2024, per research shared by Global Industry Analyst Inc. Beat your competitors to the punch and cash in now on the need for branded work apparel. This simple yet insightful sales training will equip you with all the info you need to add workwear to your list of promo offerings.

Product Overview: Workwear Styles to Sell

First things first: What is workwear? As a whole, workwear refers to the product category of performance garments worn on the job. This encompasses a variety of industries, but the core markets include municipal workers, such as full-time and volunteer firefighters, police officers, security personnel, as well as the blue-collar labor workforce (both unionized and not).

Within the product category, there are a variety of garment types (such as shirts, jackets and polos), worn by both men and women in the station as “station-wear.” While over the years this item has been adopted as the station uniform, the popularity of these shirts has expanded to other industries, including corporate and casual wear. Read on to learn about what sets each style apart and which products you should start pitching today.

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