Meet varsity jackets, a time-tested and beloved branded outerwear style. Boasting nostalgic styling and modern-day appeal, this iconic jacket makes a sure sell to Gen Z, boomers and everyone in between. Discover all the info you need to add this classically cool outerwear style to your sales presentations this year.

Introduction: The PAST, PRESENT & FUTURE of Varsity Jackets

First introduced in the 1930s, varsity jackets (also known as letterman jackets) began as sportswear staples for school athletes, per research by The Mercury News. While branded school uniforms were popular long before this, it wasn't until the '30s that monogrammed letters found their way on to wool and leather jackets – the garments we now know and love as varsity jackets.

Since then, varsity jackets have remained a staple in the sports and education markets. From varsity and JV sports to extracurricular clubs and more, this outerwear style will make an A+ addition to your sales presentations for these sectors.

Don't forget, varsity jackets are more than nostalgic school favorites. These jackets have surged into the mainstream and are now carried by fast-fashion and high-end retailers alike. Let your customers know that by investing in varsity jackets, they'll be cashing in on one of the biggest retail trends on the market and taking advantage of time-tested style. A win-win for everyone!

Click here to learn more.

Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.