Get inventive with custom offerings, from fresh concepts and branding, to special flourishes, to the intricacies of the production process. Every client request is a chance to do something distinctive and tailor-made that sets your work apart.

1. PUT A NEW SPIN ON OLD FAVES
One of the best ways to showcase an item is to think outside the box about its image. When a distributor needed to promote Heineken’s new Red Star bottle, Greater Pacific Industries created a promotion that played up the slimmer, more modern bottle design. They sourced 39,000 green and white-checkered bow ties that complemented the bottle. The kicker was a sleek custom box complete with illustrated bow-tying instructions. This really took the imaging beyond the hard-partying messaging that often surrounds a classic beer. Instead, the promotion emphasized a side of the beverage the customer may not have expected — the perfect accompaniment to preparing for a special event.

2.A LITTLE BLING NEVER HURT ANYONE
It’s not easy to make a holiday ornament stand out from the bunch, but custom detailing and a few eye-catching extras can make all the difference. A custom mold, window-envelope merchandising for easy show, and a special touch — rhinestones — came together so successfully, the client ordered additional quantities to keep up with demand.

3. BACK TO THE BEGINNING
Make clients fall in love with a product by mining memories for inspiration. Items capturing a unique characteristic or showcasing the company’s history make for a lasting impression. The blanket featured the brand’s founding year, company ethos and some original artwork. The large, cozy throws married the company’s story with a physical representation of warmth and comfort for a lasting touch.

4. MAKE A RESOLUTION TO CREATE UNFORGETTABLE PACKAGING
What happens when you’re tasked with a specialized packaging order shortly before one of the world’s most celebrated holidays? Hopefully, you deliver a result full of fun and ingenuity. This kind of challenge is a playground to show your clients just what you can create. When Greater Pacific Industries received a request to manufacture and ship five hundred custom presentation boxes before Chinese New Year, they strategized on key factors — design, sample, manufacturing and shipment — and completed the project within thirty-five days. Despite the volume, each piece was carefully crafted, resulting in a sleek, streamlined product representative of the brand’s artistic spirit.

Click here to read more.