If you’re looking to grow business over the next year, T-shirts are your best bet. Data shows that the top product category brings in nearly $3 billion in revenue. T-shirts are also the biggest-selling apparel category for 73% of decorators. Additionally, they make up 13.5% of promotional product distributors’ revenue.

Also, 2016 is predicted to be the year of the T-shirt by both distributors and decorators. Two-thirds expect increased T-shirt sales; the average predicted sales increase is 11%. Even better, the majority (89%) believe profit margins will either remain steady or grow. Thirty percent expect margins to increase more than any other category.

So, where and how can you capitalize on the T-shirt trend? Check out your client base. Chances are you cover plenty of markets with an appetite for T-shirts. The top five markets for sales of T-shirts are education, associations, professional services, nonprofits, and construction.

Click here for in-depth information on each of the markets, as well as insider information on T-shirts that will ensure you’ll have the data and knowledge necessary to take advantage of this opportunity.  

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