Retail brands should be included in all your sales presentations no matter what client you're working with. There are countless retail brands that supply promos at all price points, and it's time for your clients to take advantage. Learn the top five reasons retail brands will serve you and your clients on every project. Plus, discover popular retail brands and products you can start pitching right now.

#1. POPULARITY
PROVIDE IN-DEMAND PRODUCTS END-USERS ACTUALLY WANT

The easiest way for promos to be effective? Give end-users products they'd purchase themselves. Retail brands are the perfect choice to accomplish this. The demand is already there – all you have to do is educate clients on why it's worth it to cash in. Explain that popular retail brands ensure promos are kept and used. That means more impressions over a longer lifetime, making ad spend more worthwhile in the long run.

#2. APPEAL TO ALL PRICE POINTS
HIGH-END RETAIL BRANDS DON'T HAVE TO MEAN HIGH COSTS

Cost is the most common reason distributors avoid selling retail brands, but it shouldn't be. Don't make the mistake of thinking luxury brands need to break the bank. There are plenty of retail products available for price points any customer can take advantage of. For best results, present promos using the good, better, best method. This approach helps clients understand the range of options available so they can make an educated choice on which retail product suits their specific needs and available spend.

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