September 03, 2019
Successful Case Studies: 3 Creative Ways to Win Profitable Partnerships
The better your partnerships, the better your profits. Build relationships with the biggest organizations in the business by learning from these successful case studies. You'll find out how to pitch the perfect promos for important projects, along with how to get your foot in the door for future opportunities. With these case studies by your side, you'll be the go-to distributor for all their upcoming promotional needs.
Case Study #1: US Lacrosse
Impact Project Details:
• Event: Year-round sponsorship
• Goal: Improve client marketing while establishing distributor and supplier connections
• Products: Domes, canopies, flags, banners, table covers, fencing and more
• Why It Was Successful: The partnership is mutually beneficial, making it a long-term arrangement that helps all parties.
US Lacrosse is the national governing body of men and women's lacrosse in the United States, with over 450,000 U.S. members to date. As a massive sports leadership organization, they have a huge need for promotional materials for games, championships, training camps and more. However, along with those needs, US Lacrosse also has many industry connections. Savvy distributors can take advantage of this while still assisting them with their needs.
Case in point: Impact Canopies worked with their distributor partner to become a year-round sponsor for the organization. In return for providing promotional displays and signage, US Lacrosse connects their distributor and supplier with related sports companies. Additionally, Impact Canopies and their distributor partners offer US Lacrosse affiliates exclusive pricing discounts, positioning them as the go-to source for sports signage and displays.
What You Can Learn:
It's not always about what you can do for your clients – sometimes your clients can help you right back if you think creatively! Don't be afraid to talk to your customers and suppliers about partnerships that can help both parties. Discounted products may mean less revenue up front, but it could open the door for new client relationships down the line that will more than make up for the reduced rates.