1. WHO’S GOT GAME?
Get in the game with unforgettable customization. “Custom faces are the best option, as they give your client lots of advertising space for the money, and the quality will last for many years,” says Liberty Playing Cards’ Michael Ahmed. For example, a law firm put staff photos and biographies on double decks, and authors have printed book excerpts on faces.

2. BET ON QUALITY
Don’t substitute quality for economy, or your business and product reputation will suffer. “An economical product printed on cheap paper doesn’t last long,” Ahmed says. Work with a reputable supplier and cut a fair deal for quality resources, such as paper and other materials for printing.

3. PLAY YOUR ACE
Get the word out about the quality of your items, and their usage will go far. For example, Liberty dominoes have been used in national competitions. Make sure your clients know the different ways these products can be used, and pitch them in as many markets as possible.

4. KEY TO SUCCESS
A keychain might be small, but it packs a big punch when customized to your client’s specifications. When end-users receive personalized product recommendations, they’re more likely to buy – and to keep coming back. Think about ways you can stay ahead of the trends and keep your clients and end-users excited about your next product.