Next Level Apparel didn’t set out to start a style revolution. In fact, all the renowned California-based supplier wanted to do was re-imagine the classic T-shirt for the modern age and make it accessible to everyone, regardless of price point. But that was before the pandemic struck. No one could have foreseen the impact COVID-19 would have on our industry – nor how it would transform this new and improved T-shirt from just a cool innovation into a strategic sales item than can help keep orders coming when you need them most. Luckily for us, that’s exactly what it did.

Nicknamed “The Shirt for Every Economy,” it’s easy to see why the #1800 Unisex Ideal Heavyweight Crew is so important for distributors to know, especially in today’s uncertain economic times. While still technically an entry-level shirt thanks to its extremely cost-effective price point, this wearable comes from a premium brand – and with it comes the high-quality construction and super-soft feel Next Level Apparel products are known for. Think of it as a workwear fit with a streetwear function. Made with 100% cotton, this T-shirt also features hemmed sleeves, dropped shoulders for a comfortable and relaxed fit as well as print-friendly focus perfect for DTG (Direct-to-Garment), discharge or screen printing.

“The 1800 has been worked on now for quite a few years,” says Eric Simsolo, director of business development for Next Level Apparel. “You get 100% of a tubular shirt with 0% of the corners cut. Making a shirt that’s still true to the Next Level DNA, and it’s a big step for us. And I’m really proud of it. We feel like you’re getting something that fits right. It’s the tubular shirt that everyone is familiar with the idea of, but it’s the transformation of it. It’s a new version of it. We’re constantly innovating, and innovation in fabrics is the DNA of this company since the inception.”

In short, this T-shirt allows you to service budget-conscious clients and still provide them with a premium product, no compromise necessary. While this is helpful in any situation, it becomes especially important when many clients are taking a hard look at their spending and cutting costs they deem unnecessary to keep their business running and reduce potential layoffs. Let your clients know premium T-shirts are something they can still afford without sacrificing the overall effectiveness of their products or end-user appeal. Thanks to Next Level Apparel’s new #1800 Unisex Ideal Heavyweight Crew, they won’t have to.

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