Hats are in hot demand. With headwear dominating retail, it’s no surprise the promo industry is following suit. Take advantage of this wearable trend and pitch popular styles to customers. In this comprehensive beginner’s guide, discover all the info you need to start profiting from this apparel category. Ready? Hats on – let’s begin.

Top Markets
Pitch promo caps to these profitable customers.

While headwear is popular across all audiences and ages, there are a few markets that purchase them the most. The good news? You probably have relationships with customers in these categories, many of whom already purchase apparel and accessories from you. Recommend they give headwear a try for their next promotion, especially if their business is in one of these industries:

Sports
• College and university sports teams
• K-12 school sports teams
• Local pick-up leagues
• Booster clubs and fundraising groups

Education
• College and university bookstores
• Sororities and fraternities
• School clubs and organizations
• Pep rally and spirit week organizers

Hospitality
• Hotels and resorts
• Souvenir and gift shops
• Bars and restaurants
• Tourism destinations and attractions

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