The seasons are changing, and so should your apparel sales presentations. As the weather gets colder, your clients will be looking for outerwear that can stand up to sleet and snow. Educate your customers on these four must-have features to calm their concerns and seal more deals before winter weather strikes.

1. Thermal
Be prepared for winter weather – no bundling up necessary.

While this first feature might seem obvious, it’s important to mention. Outerwear styles – particularly those on the lowest price tiers – don’t always have thermal-regulating properties, despite being advertised as a winter coat or jacket. Make sure you do your due diligence and research the products you’re pitching to ensure they can truly keep wearers warm. If prices look too good to be true, they most likely are; don’t be afraid of bigger price tags if the benefits make the cost worth it. Instead, educate your clients on why thermal regulation is a worthwhile investment, as it will ensure their outerwear is worn all winter long.

2. Cooling OPTI DRI™
Keep end-users cool and dry with OPTI DRI™ Technology.

Most distributors prioritize moisture-wicking apparel during the summer, when the sun is scorching and heat is high. But did you know moisture management is just as important during the winter months? Even in cold climates, it’s easy to work up a sweat when venturing outside, especially when bundled in layers of sweaters, scarves and jackets. Be sure to highlight moisture-wicking properties to your winter outerwear clients so they understand its importance year-round. You’ll also make your services stand out by thinking of key benefits your competitors may sleep on.

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