Hand sanitizer is in high demand, but not all antibacterial products are created equal. Do you know how to spot the real deal from cheap lookalikes? Learn what to look for and how to ensure you're providing clients only the best products from hand sanitizer experts.

#1 - ONLY SELL SANITIZER WITH AT LEAST 60% ALCOHOL CONTENT

The CDC (Centers for Disease Control & Prevention) has found that sanitizers with an alcohol concentration between 60-95% are the most effective at killing germs. Anything less, and you risk providing products that may not destroy all germs, or merely reduce germ growth rather than killing them completely. The result? Unhappy end-users who won't be eager to give business to your client again, which means that client won't be returning to you either. Avoid that situation entirely and sell only sanitizer above the 60% alcohol content threshold – a win for you, your clients and everyone's safety.

#2 - PREVENT DRY HANDS WITH ALOE VERA

One of the biggest complaints consumers have about hand sanitizer is that it dries out skin, and people's hands are already a bit parched due to increased hand washing. As a result, people use drying hand sanitizers less, which results in a greater spread of germs and disease. Prevent this by prioritizing formulas that include aloe vera, a natural ingredient that helps keep skin soft and moisturized. End-users will notice their hand sanitizer is more hydrating than other styles, which means increased brand awareness and a positive brand association for your clients. Those sentiments will go a long way when it comes to getting repeat orders.

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