The holiday sales season is almost here. Help your clients delight customers and prospects with personal care promos. We're sharing all the statistics, holiday sales tips and suggested products you'll need to secure orders for self-care this holiday season.

Personal Care by the Numbers

Beauty and personal care is one of the fastest growing consumer markets, bolstered by its largest sector, personal care – items used to pamper oneself, such as lip balm and lotion. Educate yourself and your clients on the explosive growth of this market with this information:

• The beauty and personal care market was valued at $483 billion in 2020, is on track to reach a valuation of $511 billion in 2021 and is forecasted to exceed $716 billion by 2025, per Common Thread Collective.
• The beauty and personal care market has an annual compound growth rate of 4.75% worldwide, per Common Thread Collective.
• The United States is the greatest consumer of beauty and personal care globally, per Statista.

Holiday Sales Tip #1

Keep Retail on Your Radar

Retail trends have always been indicative of which promos are about to explode in popularity and which are being left in the dust. As such, it's important for distributors to do their research on the retail sector before presenting end-of-year gifts. Don't fall into the routine of presenting the same ol' products as last year. Instead, consider new market segments (such as personal care) that are experiencing rapid growth in demand and revenue. Your clients will appreciate being presented with fresh, unique ideas they haven't seen before, just as recipients will be pleased to be given items they would have otherwise had to shell out for in stores.

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