New year, new products. Upgrade your lip balm offerings for 2020 with the latest and greatest styles and flavors available for your clients. From creative labeling, lush flavors and nourishing, skin-safe ingredients, there are countless ways you can provide your clients with the best products possible. Discover which retail trends you must take advantage of to maximize your lip balm sales this year.

TOP RETAIL STYLES
Cash in on Current Trends With Fresh Product Features

Score more lip balm sales this year by looking at retail trends, including new innovations for labeling, flavors and ultra-rich, skin-safe formulations. The gap between retail and promo blurs more and more each day. Stay ahead of the curve (and your competitors) by adding retail-inspired products to your sales presentations as soon as they become available.

THE RISE OF NATURAL BEAUTY IN RETAIL

Natural beauty and skin care products have been steadily growing in popularity at retail, making them a must-have for promotional personal care products. Basic beauty products just won't cut it with consumers anymore – they expect high-quality and naturally derived ingredients in the products they receive. Share these sales-driving statistics from Cosmetic Executive Women with your clients to illustrate why it's worth investing in all-natural beauty promos:

• Natural brands accounted for 27% of Q1 skincare sales in 2019.
• Natural beauty product sales increased 8% in Q1 of 2019.
• Sunscreen and self tanner sales rose 22% and 20% respectively in Q1 2019.

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