Wouldn’t it be nice to have your own personal sales planning assistant?

Well, you’re in luck – Soardist Displays Solutions (asi/88083) is here to make short work of promotional events this year. Sit back and relax while we break down the most lucrative markets for event orders, foolproof products that speak to every client need and new and emerging trends that will take each event to the next level.

Target Customers

Let’s start with the most important question – who should you target for promotional event orders? While the nature of events has evolved in the last few years, in-person events remain a mainstay in branding and advertising. Reach out to your clients in the below industries to see what events are coming up on their marketing calendars and line up sales for the rest of the year.

• Trade Shows & Conventions: Conventions and conferences are some of the biggest events around, and a huge market for promotional materials. Every participant will need branded items to decorate their booth and attract attention from attendees. Start conversations with table throws, flags and banners, then ask about branded giveaways end-users can take home after the big event.
• Nonprofits & Charities: Organizations in this sector are always hosting fundraisers to increase donations and spread awareness about a number of important causes. Events like charity runs, fundraising galas, car washes or auctions all need items like tents, table throws and flags to drum up excitement and designate areas to sign up and donate.
• Retail Stores: Stores are always hosting special sales and promotions, each of which will need appropriately branded event items to make it a success. Ask about plans through December, especially since large retail chains likely have a marketing plan in place for the entire year. Events like in-store promotions, end-of-season sales or new product launches could all benefit from table throws inside, or tents and flags outside (a great way to bring passersby inside brick-and-mortar).

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