Consumers often feel bombarded by the barrage of ads and social media messages vying for their business. Consumers have increasingly opted out the advertising barrage. For example, many people will buy the premium ad-free version of their favorite streaming music service; they block pop-ups; and as fast as they can, they click “Skip Ad” on a video they want to watch. So how can brands get in front of customers without getting on their nerves?

ASI’s Global Advertising Specialties Impressions Study reports that in the United States, promotional bags generate nearly 6,000 impressions. That’s more impressions than any other promo item. In Canada, imprinted bags also performed best, with more than 4,700 impressions.

Branded upmarket bags provide an excellent way for companies to get consumers’ attention. Spector & Co.’s launch of ASHBURY brings five new bag collections to the promotional products market – each with a high perceived value at a competitive price point.

But why stop at just a bag? The ASHBURY collections can be cross-merchandised with a variety of other logoed products to create the ultimate branded offer. “People want accessories that match their lifestyle, whether they’re traveling, working or working out,” Elisabetta Crapanzano of Spector & Co. says. “What better way to accommodate modern needs than offering a versatile Ashbury backpack, messenger or duffle with a Spector & Co. powerbank, journal or headset, each branded with your company logo?”

Spector & Co. has created product bundles at amazing price points by incorporating its Nomad Must Haves bag collection with existing Spector products. Customers can also create their own bundles by selecting an Ashbury bag from any collection and adding existing Spector products to it.

Follow these three steps to build your own budget-friendly bundle:

Click here to read more.

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