June 22, 2018
Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018
Back-to-school shopping happens over an eight-week period from early July to late August and will account for more than $27 billion in sales in the U.S. in 2018.1
So what’s a great way for your customers to cash in on the second-biggest sales season of the year?
Logoed activewear. More than half of all back-to-school shoppers in 2018 will belong to the millennial age group,1 which already spends over $2 billion a year on activewear.2 When you do the math, it’s clear for shoppers between the ages of 22 and 36 — such as parents or college students — activewear will be a hot commodity.
