New year, new sales opportunities. 2021 is here, and now's the time to capture orders and start the new year strong. Promotional socks could be your shoe-in for success. Prepare your sales presentations for these popular industries with creative suggestions for ways socks can be used as promos.

1. COLLEGES & UNIVERSITIES
Get smart and secure sales with higher education.

Students love repping their alma mater, and socks pair perfectly with the classic collegiate look. Not only do socks make great giveaways on campus, they can also be sold to students and staff directly as spiritwear. And don't forget about sororities and fraternities, which are known for purchasing plenty of promotional apparel and accessories to show off their letters.

• Sell in college bookstores or gift shops
• Include in college recruitment or new student orientation gift packages
• Brand with Greek letters for sorority and fraternity recruitment or philanthropic events

2. CORPORATE UNIFORM PROGRAMS
Motivate staff and create a sense of unity.

From new-hire welcome packages to anniversary awards, corporate uniform programs are a prime opportunity for promotional socks. Highlight to your customers how socks are already a fun, office-approved way to show some personality while still looking business casual. That said, many offices are adopting more casual dress codes (if employees are in the office at all), so don't be afraid to present bold prints and patterns.

• Mail socks as gifts to employees working remotely
• Include in new-hire packages to incorporate new workers
• Hand out during team-building events

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