Despite the downturn our industry has faced as a result of the COVID-19 pandemic, one supplier has managed to weather the storm and avoid a decrease in orders. How? Wilson Brown Sock Company is sharing the wide variety of benefits that allow promotional socks to bring in steady business.

#1 – Affordable Price Point

With the economy still stabilizing in the wake of the pandemic, it should come as no surprise that clients care a lot about cost right now. One of the simplest ways to secure orders is to offer products at price points they can afford. Promotional socks fit this need perfectly. Even premium socks are available at a great price for the quality, so your clients don't need to compromise: They can have the best of both worlds and stick to their budgets.

While the promotional sock category in general hits a pleasing price point, Wilson Brown Sock Company takes it a step further. Thanks to their streamlined business model and Lean Six Sigma Certified employees on staff who constantly look for ways to improve the fulfillment process, this supplier is able to get costs even lower. You’ll always feel confident knowing you’re getting the best deal.

#2 – Trending in Retail

Promo popularity often follows retail, and promotional socks are no exception. Go into any apparel and accessories store and you'll find a selection of socks with unique patterns, designs and sayings on them. This trend is particularly popular with young audiences (think Gen Z, college students and interns) as well as those in corporate America.

One trend Wilson Brown Sock Company has noticed is the rise in quirky and creative dress socks. In the past, neckties and pocket squares were often worn to express the wearer's personality while complying with strict dress codes. However, with workplaces adopting more relaxed clothing requirements, this trend has shifted to socks. Both men and women use fun patterns and pops of color to add pizazz to any outfit in and out of the office.

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