October 18, 2019
How To Sell Houseware Gift Sets This Q4 And Beyond
Houseware sets are a holiday gift idea you don’t want to miss out on. They’re profitable, popular and perfect for end-of-year gifts and incentives. Find out how these kitchen-ready promos can improve your Q4 sales numbers and keep business coming.
Houseware Gift Sets
Why they’re so great:
These bundled product assortments (made up of goods like cutting boards, tongs, spatulas and cheese knives) are packed with promotional benefits your clients will love. Read up on some of their top selling points and work them into your sales presentations to show these gift sets are worth investing in.
• Usefulness
Did you know that utility is the second biggest reason end-users hold on to promos, per the 2019 Counselor Ad Impressions Study? If your clients want their products to be seen on a regular basis, useful products are a must. Houseware gift sets check that box, as all of these kitchen-ready tools serve a purpose in end-users’ homes, ensuring they’ll be kept for years to come.
• Reusability
Reusability should be given equal importance when choosing which promos to purchase. One-use products may be cheap, but they’ll be thrown away faster than you can say “wasted ad spend.” To give your clients the most bang for their buck, steer them toward incentives that can be used over and over, guaranteeing plenty of impressions long after their first use.
• High Perceived Value
Everyone wants promos that impress, especially when their company name is stamped across the front. Let your clients know they can feel good about investing in houseware gift sets, as these products look and feel like they carry a hefty price tag – even if they don’t. Recipients will feel valued when they receive something so high-end. The result? A great impression of your client’s business.
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