ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on end-buyers in the Northeast, the second of four regions throughout the United States. According to Census data, about 57 million people live in the Northeast. Though this region has the smallest population, it has the most high-density cities, with key industries including healthcare, retail and education.

According to ASI’s 2023 Ad Impressions Study, the five most influential promo products for consumers in the Northeast are outerwear, performance wear, health & safety items, polo shirts, and umbrellas. New 2024 end-buyer research shows that when purchasing promo, Northeast buyers of promotional products are more likely to purchase desk/office accessories, writing instruments and calendars than other regions.

Click here for a PDF of this infographic.