Beasts, goddesses, demons and Olympians marched along Bourbon Street last week as World Wrestling Entertainment (WWE) presented WrestleMania 34 – professional wrestling’s annual promo-filled Super Bowl inside the Mercedes-Benz Superdome in New Orleans, Louisiana. And, Counselor was on the scene to see all of the promotions that sponsors and hosts were running.

More than 78,000 fans from all 50 states and 67 countries made the pilgrimage to witness their favorite athletes clash at the nearly eight-hour event. WrestleMania 34 generated revenue of $14.1 million, shattering the Superdome's record for highest-grossing entertainment event. The venue's previous record was also held by WWE – $10.9 million for WrestleMania 30 in 2014.

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“WrestleMania’s return to New Orleans once again delivered record results,” WWE Executive Vice President of Special Events John Saboor said in a press release. “This would not have been possible without the tireless support of Mayor Landrieu and our Local Organizing Committee partners throughout New Orleans.”

As soon as fans arrived at Louis Armstrong New Orleans International Airport, they were greeted by WrestleMania signs at baggage claim and rental car stations. The streets of downtown New Orleans were plastered in WrestleMania banners showcasing top stars such as Brock Lesnar, John Cena and newest addition to the roster, former UFC superstar Ronda Rousey.

Throughout the week, fans mobbed the Ernest N. Morial Convention Center for WrestleMania Axxess, an annual fan fest with autograph signings, exhibits and merchandise. A pop-up superstore offered an unprecedented amount of merchandise: T-shirts, hats, gloves, wrist bands, shorts, jackets, replica championship belts, shot glasses, mugs, key chains, koozies, pins, bags, and even calendars, all emblazoned with the WrestleMania and WWE logos. There was also a section in the store to have your jersey and belts customized. Additionally, there were merchandise vendors parked on street corners and pop-up booths set up in hotels.

Snickers sponsored the event for the third consecutive year, sharing clips through social media and YouTube. During the WrestleMania broadcast, an ad featured WWE Hall of Famer Mick Foley and WWE Superstars Breezango as part of the “You’re Not You When You're Hungry" campaign.

The week-long festivities included five consecutive nights of events at the Superdome and the neighboring Smoothie King Center arena. WrestleMania Week will produce an economic impact of approximately $140 million for Louisiana, according to the nonprofit Greater New Orleans Sports Foundation. That’s why each year cities bid on hosting the pop culture extravaganza – MetLife Stadium in East Rutherford, New Jersey, has been chosen over Philadelphia and Detroit to hold WrestleMania 35 next year.

“New Orleans was extremely proud to make WrestleMania Week part of our tricentennial celebration,” said New Orleans Mayor Mitch Landrieu. “It was so exciting to host WWE fans from around the world who traveled to experience the grandeur of WrestleMania, and all that our beautiful city has to offer.”