Each year our outstanding Editorial Department churns out a lot of great content. From monthly magazine features and web exclusives to current events and industry news, they do a fine job reporting the latest and greatest in promo, and there’s always something new and fresh on our website.

And at the end of every year we take a look at how well our content does in terms of website traffic. This year we’re doing a series of posts breaking down the stories that have drawn the most website traffic in terms of pageviews. This week: Top 10 Counselor Promogram news stories from 2017.*

Top 10 Promogram News Stories from 2017

Number 10:

SanMar, Alphabroder Speak Out Against "Devastating" Tax Plan
Post Date: Tuesday, February 21, 2017
Author: Christopher Ruvo

A controversial federal tax plan that the promotional products industry’s two largest suppliers have called possibly “the greatest threat to our industry in a generation” might be headed for the scrap heap. Read more…

Number 9:

Court Ruling Could Lead to Legal Headaches for Promo Firms
Post Date: Tuesday, March 28, 2017
Author: Christopher Ruvo

A U.S. Supreme Court ruling involving copyright protection and two makers of cheerleading uniforms could potentially impact the promotional products industry. Read more…

Number 8: 

Fidget Spinners Soar in Promo Popularity
Post Date: Thursday, May 25, 2017
Author: John Corrigan

Reinventing the wheel has led to fidget spinners becoming a highly profitable viral sensation. Read more…

Number 7: 

Amazon Wins Patent for On-Demand Apparel Manufacturing System
Post Date: Tuesday, April 25, 2017
Author: Christopher Ruvo

Could Amazon be gearing up to revolutionize apparel manufacturing? Perhaps. Read more…

Number 6:

S’Well Sues ETS Express, Alleges Trademark Infringement
Post Date: Thursday, October 19, 2017
Author: John Corrigan

In a case that may have massive ripple effects throughout the promo industry, Counselor Top 40 supplier ETS Express (asi/51197) is being sued for selling stainless steel water bottles that S'well Bottle Company now claims infringes upon its trademark. Read more…

Number 5: 

Gildan Completes Acquisition Of American Apparel
Post Date: Monday, February 13, 2017
Author: Christopher Ruvo

Montreal-headquartered Gildan (asi/56842) aims to start selling American Apparel products to the wholesale market, including promotional product distributors, by the end of February. Read more…

Number 4: 

River’s End Review Could Lead To Sale
Post Date: Tuesday, April 18, 2017
Author: Christopher Ruvo

River’s End Holdings, parent company of Top 40 supplier River’s End Trading (asi/82588), is conducting a strategic review that it says could result in a sale. Read more…

Number 3: 

BIC Graphic To Be Sold To H.I.G. Capital
Post Date: Tuesday, June 6, 2017
Author: Dave Vagnoni

Parent company BIC Group has agreed to sell BIC Graphic North America (BGNA, asi/40480) as well as its Asian sourcing division to an affiliate of private equity firm H.I.G. Capital. Read more…

Number 2: 

YETI Alleges Promo Drinkware Violates Intellectual Property Rights
Post Date: Thursday, June 8, 2017
Author: Christopher Ruvo

YETI Coolers believes that companies in the promotional products industry are infringing on its intellectual property rights through the selling of alleged knockoff drinkware products and related marketing that aims to cash in on the Austin, TX-based company’s legally protected designs, trademarks and trade dress rights. Read more…

Number 1: 

Promo Industry Reacts To Walmart Entering Industry
Post Date: Tuesday, August 27, 2017
Author: Christopher Ruvo

As Counselor first reported last week, Walmart, the world’s largest company by revenue, is now a player in the promotional products industry. Read more…

*These numbers include news from December 2016 through November 2017 and do not include news items from December 2017.