Food gifts have always been well-liked as promotional products, but during the pandemic that popularity skyrocketed. That’s one reason they were named 2021’s Product of the Year. Specifically, charcuterie boards saw robust growth over the last few years, and that trend has continued this year.

Meat and cheese platters are a favorite for their convenience, creative customizability, aesthetic presentation and delicious flavor pairings. Charcuterie’s history dates to ancient Rome, when methods of preservation led to the popularity of cured meats. The trend has since circulated European cuisine and is now a popular snack and appetizer in American households. To master the art of charcuterie and impress guests with a board they’ll love, take a look at these popular pairings, tips and tricks.

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