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Forever 21 Teams Up With Cheetos for Hot Merch

Move over, Taco Bell! The hottest branded merch these days comes from a collaboration between Forever 21 and Cheetos. The capsule collection celebrating the Flamin’ Hot variety of the crunchy treat includes swimsuits, T-shirts, crop tops, beach towels, pool slides and more.

The items, which range in price from $5 to $30, are available online and in stores for a limited time. A rep for Forever 21 said the collection is a response to the high popularity of the extra-spicy snack food. “Flaming Hot Cheetos fans are so fanatical,” vice president of merchandising, Linda Chang, said in a statement. “Over the past couple of years, we have seen their love for this food illustrated all over pop culture, and in particular, via social media.”

Indeed, Cheetos chompers online are already raving about the Forever 21 collection.

Or, at least, admitting their inability to resist temptation…

It seems the appetite for trendy, irreverent swag based on beloved brands – which should be welcome news for distributors helping clients develop their own merch campaigns.

Check out some highlights from the Forever 21 x Cheetos collection below:

Forever 21 x Cheetos

Forever 21 x Cheetos