When it comes to shop sustainability, there’s no magic bullet, says Marci Kinter of the SGIA and the Sustainable Green Printing (SGP) Partnership. Instead, there are countless steps – some simple, some more complicated – an apparel decorator can take to reduce energy use and become more efficient. Not only is it better for the environment, it’s better for your business, since these money-saving tactics can improve your bottom line.

Kinter joined Wearables for a recent Facebook Live chat to talk about sustainability strategies. Watch it below: