It’s more than just an app to store recipes for all the cakes you’ll never bake and crafts that are way too ambitious for most people’s limited skill set. Pinterest is also a great place to market your business, especially if you’re in a creative and visual field like promo. A little less than a third (31%) of U.S. adults say they use the site, according to Pew, but what’s really impressive is how long-lasting pins can be: The half-life of a pin is 3.5 months (meaning it takes that long for one pin to get half its engagement).
For comparison, a tweet has a half-life around 24 minutes. “Pinterest is essentially a search engine,” Chloe Sisson of Zen Media says. “If you can create pins that answer what users are looking for, you can dramatically increase organic traffic to your site.”
The Average Pinterest User …
Accesses the platform via mobile app
Is a millennial mom
Has shopped on the platform
Source: SproutSocial
5 Tips for Using Pinterest in Promo
Jeremy Picker, co-founder and CEO of Lakewood, CO-based AMB3R (asi/590243), is an avid pinner, loving the visual and creative nature of the platform. “It’s an ever-growing archive of eye candy at our fingertips for inspiration,” he says. “I’ve been building my boards for 10 years, and this is what contributes to my creativity. It’s a muscle you have to constantly work on.” Here are his five best tips for building a better board.
1
Inspire Clients With Curated Visuals
Look for product and apparel trends that are hot in retail, and create cohesive mood boards for your clients, Picker says. You could even make a private board to share with a client, or invite a client to collaborate “to better understand their vibe and style, which will help in creative development,” he adds.
2
Optimize Your Pins
Make sure the pins you post drive traffic back to your website. “I get the most organic traffic from Pinterest compared to any other platform,” Picker says.
3
Repurpose Your Content
Take content from your blog, other social platforms and evergreen marketing materials to help people searching for the keywords you want to be known for, Picker says. Infographics and educational content (like “10 examples of good vintage T-shirts” or “5 trending customizable products for your business”) work well, he adds.
4
Be Consistent
That means pinning your original content or sharing other people’s photos regularly, but it also refers to the overall look of your boards. “I keep consistent branding through my header image and color scheme for board thumbnails,” Picker says.
5
Consider Buying an Ad
“Pinterest is great for social media marketing because most people don’t leverage it enough for their business,” Picker says. “The ads are underpriced and for promoting how ‘cool’ your business is through video and pictures they can bring lots of traffic.”
What Worked for Me
This pin comes from Picker’s PATCH3S board, which he says has been his most successful. The board, which has 494 followers, is “dedicated to embroidered, woven, chenille, PVC, bullion, leather, vintage and any other patch you can dream up.” Picker says he has a side gig sourcing patches for screen printers, embroiderers and promo distributors and has been using the board as a way get more traffic.
Take a look at other social sites and get tips on building a social calendar