Promo Research
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The mission of ASI’s insights team is to provide data & infographics to help our members show the value of promotional products and improve their business.
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News
Sourcing City Report Says U.K. Promo Market Achieved Record Sales in 2024
Distributors in the United Kingdom and Republic of Ireland collectively increased total annual revenue to £1.232 billion – above $1.5 billion at to...
Research
Infographic: Incentive Research Foundation Suggests Positive Gifting Outlook for 2025
The IRF’s 2025 outlook report notes decreased spending in 2024, but projects increased budgets for non-cash rewards, including merchandise, in 2025.
Strategy
Classic Categories Dominate ESP Searches in 2024
The industry’s staple products ended up on top for the year, while social media and culture shifts fueled interest in the fastest-growing search te...
2024 End-Buyer Research Series
This exclusive research is the promotional products industry's most comprehensive study on end-buyers. Broken down by markets and other demographics, it reveals what end-buyers value most in my promo and how they use it.
State of the Industry
This award-winning, annual report provides an in-depth look at the current state of the promotional products industry including top product categories, leading markets, the Top 40 suppliers & distributors by sales and much more.
Ad Impressions Study
The industry’s most comprehensive report on the power of promotional products features compelling data to prove to your clients that promo is the most high-impact, cost-effective advertising medium around.
2023 Ad Impressions Study Infographics Library
State and Regional Report
Our exclusive data breaks down annual distributor sales by state and region plus offers the strategies, products and trends that are going to propel distributors forward.