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Sarah Howlett

Top Apparel Trends for 2025

Here’s your look at this year’s leading styles across five of the most popular apparel ...

Top Apparel Trends for 2024

Quality, comfort and positivity are woven into the most in-demand pieces for the year.

Building a People-First Company

Suppliers and distributors dig into what it really means to care for the people behind ...

How the ‘Quiet Luxury’ Trend Promotes Sustainable Style

Also called “stealth wealth,” this back to basics, less-is-more vibe is popping up in t...

5 Common Sustainability Myths & Objections Debunked

If you’re trying to sell eco-friendly promo products, you’ve probably heard some or all...

4 Major Sustainability Trends for 2023

Thoughtful product design and circularity are some of the areas to focus on in the new ...

How to Increase Diversity With Proven Strategies From the World’s Biggest Companies

The promo industry needs to boost its diversity record. These successful ideas from com...

Writing a More Sustainable Future

Award-winning penmaker Uma wants promo distributors to buy less and buy better.

4 Sustainability Success Stories From Big Brands

These corporate leaders are taking proactive stances for the environment. Learn about t...

5 Case Studies in Reducing Packaging Waste

Get inspired by how these companies – in the promo industry and beyond – are making mor...

Six Telltale Signs of Greenwashing

Many brands have been called out for exaggerating or misleading consumers about the sus...

4 Apparel Trends for 2022

The versatility of wear-anytime pieces will drive interest in apparel’s most intriguing...

Gift Guide: Hot Products for the 2021 Holiday Season

Companies are eyeing several standout categories for gifting in the fourth quarter.

Promotional Products Sales Report 2020 – South

Phenomenal promo growth has distributors eager to sell.

Promotional Apparel Trends For 2020

Start the year off right by selling the hottest fashion looks.

Handy Guide To Communication In The Promo Industry

Email, text or call? There are more ways than ever to communicate with clients, and our...

Promotional Products Sales Report 2019 – West

The draw of affordable living and job availability offers a robust path to growth.

Promo Industry Spotlight: Professional Sports

Even as it's besieged by scrutiny over player safety and contending with fans...

Promo Market to Target: Food Service

This market is cooking thanks to changing eating habits. Here are the trends and strate...

Promotional Food Tips & Trends

If you make your money selling food, should you give it away as a promo product? The...

Promo Market To Target: Entertainment

Today’s pop culture junkie has endless ways to consume media – which means entertainmen...

Promo Market to Target: Automotive

Buying a car is a big decision – but road-tested promo products make it just a little e...

Promo Market to Target: Retail

For an industry in transition, compelling promotional products are more important than ...

Promo Market to Target: Technology

Strong growth, trendy products and rich swag appreciation make the tech market a bonanz...