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Resolving To Highlight the Converging Worlds of Print, Promo & Decoration
In the inaugural episode of Branding Together – a monthly video podcast hosted jointly by ASI and the PRINTING United Alliance – Editors Theresa Hegel and Cassie Green discuss the most important th...
Top Stories
No ‘Day One’ New Trump Tariffs, But President Says the Levies Are Coming
Intensified import duties are a strong possibility under the United States’ just-sworn-in 47th president.
Moving Fast Into 2025: A Message From Tim Andrews
Last year underscored the power of promo, and there’s more to come this year.
Promo Marketers React to TikTok’s Swift Reinstatement
A federal ban led to the popular app briefly being unavailable over the weekend, but service was restored Sunday after President Donald Trump indicated he would issue an order that stays the outlaw...
PSI Draws Thousands of Global Promo Pros; Showcases Why Europe Leads in Sustainability
Now in its 62nd year, the PSI Düsseldorf Show – Europe’s largest promo event – kicked off the new year with off-the-charts energy, enthusiasm and global partnerships galore.
Product Hub
Products
This Week’s New Suppliers: Beat the Cold with Hot New Products
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Timeless T-Shirts
The industry’s most widely purchased item is a classic for a reason.
Products
Editor’s Picks: Unique Umbrellas
Protect end-users from the rain and show off your client’s brand on a large canvas with these branded accessories.
TikTok Ban Looms: Promo Marketers Brace for Seismic Shifts in Strategy
There were indications the popular app could be saved from outlawing at the 11th hour, but with its fate still uncertain, merch industry marketers were contemplating a world without the viral video...
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In The News - January 2025
Imperial (asi/75945), a headwear brand well-known in the golf and pickleball industries, has partnered with amateur pickleball league Honcho Pickleball as the "Official Headwear Sponsor" of...
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Feds Ban Large China-Based Textile Manufacturer Over Forced Labor Concerns
The action against Huafu Fashion Co., 25 of its subsidiaries and other entities in sectors like energy and mining comes as U.S. authorities crack down on companies believed to have ties to coerced ...
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‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires
Los Angeles-area promo companies have faced harrowing challenges since the blazes erupted but are also doing their part to help their communities.
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Creative Studio Promotions & Technology Earns EcoVadis Gold Ranking
The woman-owned, Michigan-based distributor also recently placed on the Inc. 5000 list for the eighth time.
Promo for the Planet
Sustainability
Terry Town Debuts Bag Line With Sustainability Focus
The supplier known for its blankets and towels is branching out into bags, launching a house line made from recycled materials and introducing European brand Swissdigital Design to customers.
Sustainability
Pop! Promos Earns EcoVadis Silver Medal
It’s an improvement from the Philadelphia-based supplier’s previous ranking with the sustainability assessment platform.
Sustainability
Top 10 of 2024: Promo for the Planet
Features focused on North Carolina’s reinvention as a sustainable apparel center and examining the ills of fast fashion were among the top stories this year on ASI’s sustainability education hub.
Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch
Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.
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2025 Distributor Sales Toolkit: Resources To Start the Year Strong
A new year in promo has begun - are you ready? In the competitive world of sales, having the right resources can make all the difference between winning an order and missing out on an...
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PPAI Expo Conference Day Focuses on Embracing Change & Making Connections
Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on customer experience is paramount for boosting sales.
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‘Accidental Creative’ Author Shares Strategies for On-Demand Brilliance at skucon 2025
Todd Henry and other speakers at the daylong promo conference in Las Vegas also focused on the importance of collaboration and making meaningful connections.
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Decorating Roundup: Roland DGA Launches Direct-to-Film Printer
Also, Ninja Transfers offers Easy Peel DTF technology, and Stahls’ shares a new episode of its Heat Press Transformation series.
Sponsored Content
Greater Pacific Industries
The Step-By-Step Guide to Selling Custom Products
The sales process for custom products is more similar than you think to the stock products you're used to. By making small adjustments and noticing upsell opportunities , you can walk away...
Greater Pacific Industries
Q&A: No-Stress Custom Products — All Client Questions, Answered
Clients new to purchasing custom promos? No problem. We've got all the answers to common client questions you need to put fears to rest and provide peace of mind on every order. Q:...
melin
Meet melin: The World’s Most Premium Headwear
When clients demand the most deluxe products possible, melin headwear (asi/34372) should be at the top of your list. Having earned the title of the world's most premium headwear , these ...