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Counselor Power 50 2024: No. 28 Ray Titus & Andrew Titus, Fully Promoted

Welcome to the 2024 Counselor Power 50 list, which ranks the most influential people in the industry.

Ray Titus & Andrew Titus illustration

#28 Ray Titus & Andrew Titus

Fully Promoted (asi/384000)

2023 Rank: #39

Ray Titus – CEO, United Franchise Group

Industry Experience: 24 Years

Previous Appearances on Power 50: 8

Andrew Titus – President, Fully Promoted

Industry Experience: 6 Years

Previous Appearances on Power 50: 1

Last year marked the first time that Andrew Titus appeared on the Counselor Power 50 list, alongside his father (and Fully Promoted founder) Ray Titus. Appointed president of the Counselor Top 40 distributor in late 2022, Andrew has since overseen significant growth of the company, which is part of United Franchise Group (UFG). That growth, along with strong influence scores from the promo industry, contribute to the duo rising 11 spots on this year’s list.

Since late last year, Fully Promoted, which has franchisees around the world, has signed 26 new franchise agreements and celebrated the grand openings of 13 Fully Promoted locations across the country, including in Arizona, Ohio, New Jersey, California, Kansas and Florida. The Tituses expect to open six more before the end of December, and they say they’ll soon have a new record high for million-dollar locations. Impressively, systemwide sales have jumped 8% year-over-year. Additionally, the distributor unveiled a new, intuitive website for end-buyers, complete with an easy-to-use local search function, and produced a slick brand anthem video to promote franchise opportunities. The company also launched Fully Promoted Connect, a back-end software platform complete with marketing tools, financial reporting, online commerce and internal communications capabilities.