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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

iPROMOTEu Builds Team of Canadian Business Consultants

The Counselor Top 40 distributor is committed to increasing support for Canadian affili...

Canadian Promo Industry Reacts to Tariffs

In the weeks following President Donald Trump's announcement that the U.S. would be...

Canada Officially Imposes Tariffs on U.S. Goods

Canada has officially imposed retaliatory tariffs on U.S. goods, including products...

Canadian Solutions for Business Hosts Panel at ASB’s National Sales Conference

The session, moderated by CSB’s Maxx Rochette, gave an overview of industry sales oppor...

10 Post-Election Takeaways for the Print Industry

Women in Print Alliance hosted a panel with four female experts who advocate for the pr...

More Than 900 Industry Members Attend ASI Media Webinar on Tariffs

In the highly anticipated session, Tim Andrews, president and CEO of ASI, and Chris Ruv...

PCNA Now Offers Stanley Drinkware to Canadian Distributors

The Counselor Top 40 supplier has made nine drinkware styles available to customers in ...

Cintas, 3M Named to Forbes’ List of Canada’s Best Employers

The list of 300 firms includes companies with at least 500 employees in Canada.

Koozie Group Welcomes Daymond John to Florida Headquarters

The Shark Tank star visited the Counselor Top 40 supplier’s offices in Clearwater to pr...

S&S Canada Announces Key Promotions

The two executive appointments are part of Counselor Top 40 supplier S&S Activewear’s c...

ASB Unveils Cross-Border Business System Features

The PS 9.2 Multi-Company/Multi-Currency system enhancement will allow owners to do busi...

Obituary: Fred Albrecht, Proforma Albrecht & Co.

The long-time co-owner of one of promo’s most successful distributorships and the 2024 ...

StickerYou Partners with Buying Groups, Multi-Line Reps in U.S.

The new collaborations will position the Toronto-based supplier to grow its North Ameri...

Popular Categories, Trendy Brands Top the Charts in Canadian ESP Searches for 2024

Pens maintained their top spot each quarter last year while demand increased for severa...

Image Masters Promotes Adam Saxon to President

The appointment is part of the company’s succession plan as CEO Tim O’Neill prepares fo...

Genumark Promotes Alexis Lehava to Expanded Leadership Position

Lehava has been with the Counselor Top 40 distributor since 2021. Previously, she held ...

Canadian Promo Prepares for Regime Change After Trudeau Resignation

The prime minister’s announcement on Jan. 6 came after several weeks of pressure from h...

St Regis Group Announces Rebrand

Moving forward, the Counselor Top 40 supplier will be known as SRG.

Top 10 of 2024: Canadian Stories

Labour strikes, geopolitics and key appointments rounded out the most popular stories a...

Consumer Files Lawsuit Against Stanley Parent Company Over Defective Lids

Danielle Scherzi of Rochester, NY, accuses Pacific Market International of knowingly se...

Ross Silverstein Launches New Firm for Industry Sales Reps

The former president and CEO of Counselor Top 40 distributor iPROMOTEu is now the CEO o...

Canada Post Employees Head Back to Work

At the government’s request, the Canada Industrial Relations Board ordered more than 55...

Overture Promotions Unveils Annual Train Ornament

The Counselor Top 40 distributor has designed and produced the collector’s items for Ca...

Business Costs Mount as Canada Post Strike Enters Fifth Week

The postal service and the union remain far apart on a number of key issues. Meanwhile,...

Unionized Postal Workers Continue To Strike in Canada

As the stoppage enters its third week, the parties are still far apart on key issues.