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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Counselor Top 40 Supplier Gemline Hosts Tariffs Webinar With Supply Chain Expert

Executive Chairman Jonathan Isaacson spoke with Willy Shih, a professor at Harvard Busi...

SRG Offers Premium Items From Swarovski

The Counselor Top 40 supplier has added select fine crystal and crystal-embellished gif...

Steve Pons Joins McCabe Promotional Advertising as CEO

The Canadian industry leader brings experience scaling promo businesses and a shared vi...

iPROMOTEu Expands Support for Canadian Affiliates

The Counselor Top 40 distributor is committed to increasing support for Canadian affili...

ASI Fort Worth 2025: Attendees Head Home Feeling Energized, Enthusiastic

Distributors are looking forward to putting new tech know-how into practice and present...

ASI Fort Worth 2025: The Benefits of Adding Print to Your Business

A Power Session panel featured best practices from three distributors who offer both pr...

ASI Fort Worth 2025: Avoid Selling on Price

In a Power Session on Exhibit Day 2, industry veteran Cliff Quicksell gave distributors...

ASI Fort Worth 2025: Hone Your Social Selling Skills

Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offe...

Canadian Promo Pros React to Weakened Ties With the U.S., Uncertain Economic & Political Climate

Consumers are eschewing American goods and tightening purse strings in the midst of con...

Canadian Promo Industry Reacts to Tariffs

In the weeks following President Donald Trump's announcement that the U.S. would be...

Canada Officially Imposes Tariffs on U.S. Goods

Canada has officially imposed retaliatory tariffs on U.S. goods, including products...

Canadian Solutions for Business Hosts Panel at ASB’s National Sales Conference

The session, moderated by CSB’s Maxx Rochette, gave an overview of industry sales oppor...

10 Post-Election Takeaways for the Print Industry

Women in Print Alliance hosted a panel with four female experts who advocate for the pr...

Trump Pledges ‘Day One’ New Tariffs on Mexico, Canada & China

The import duties, if enacted, could complicate cross-border promo products commerce in...

More Than 900 Industry Members Attend ASI Media Webinar on Tariffs

In the highly anticipated session, Tim Andrews, president and CEO of ASI, and Chris Ruv...

PCNA Now Offers Stanley Drinkware to Canadian Distributors

The Counselor Top 40 supplier has made nine drinkware styles available to customers in ...

Cintas, 3M Named to Forbes’ List of Canada’s Best Employers

The list of 300 firms includes companies with at least 500 employees in Canada.

Koozie Group Welcomes Daymond John to Florida Headquarters

The Shark Tank star visited the Counselor Top 40 supplier’s offices in Clearwater to pr...

S&S Canada Announces Key Promotions

The two executive appointments are part of Counselor Top 40 supplier S&S Activewear’s c...

ASB Unveils Cross-Border Business System Features

The PS 9.2 Multi-Company/Multi-Currency system enhancement will allow owners to do busi...

Obituary: Fred Albrecht, Proforma Albrecht & Co.

The long-time co-owner of one of promo’s most successful distributorships and the 2024 ...

StickerYou Partners with Buying Groups, Multi-Line Reps in U.S.

The new collaborations will position the Toronto-based supplier to grow its North Ameri...

Popular Categories, Trendy Brands Top the Charts in Canadian ESP Searches for 2024

Pens maintained their top spot each quarter last year while demand increased for severa...

Image Masters Promotes Adam Saxon to President

The appointment is part of the company’s succession plan as CEO Tim O’Neill prepares fo...

Genumark Promotes Alexis Lehava to Expanded Leadership Position

Lehava has been with the Counselor Top 40 distributor since 2021. Previously, she held ...