Though it’s not always fun to think about the fall while we’re enjoying the peak of summer, it’s critical for your business to think ahead to Q3 and Q4 so you can end the year on a high note. Especially considering the current supply chain issues – which have triggered rising prices, longer production times and inventory shortfalls – it’s more important than ever to proactively plan many months in advance.

By targeting these end-buyers in the coming weeks, you’ll give them the best chance to secure the products they want, and your business will get a leg up on the competition.

Back to School
Education is the #2 market in the promotional products industry and it’s ripe with opportunity, especially with most schools returning to full in-person classes in the fall. These products will help students and teachers prepare for the 2021-22 school year:

• Agendas and organizers
• Notebooks
• Pens and pencils
• Backpacks
• Tote bags
• Lanyards
• Water bottles

Charity Events and Races
With the heat of the summer breaking, fall is prime season for outdoor charity events, especially now that most gathering restrictions have been lifted. Prep organizers with everything they need for a successful outing:

• Apparel
• Bandanas
• Stress balls
• Sunglasses
• Bracelets and wristbands
• Lip balm

Corporate Gifts and Incentives

The Gift Book, our annual catalog for corporate gifts and incentives, was just released this month and is the perfect guide to gear customers up for year-end gifting. Consider these high-end items to give to customers and employees:

• Gift sets
• Awards
• Watches
• Electronics
• Desk calendars
• Paperweights
• Food gifts
• Travel items

Ready to reach these eager buyers? Contact your account representative for more information. Also, check out our upcoming webinar, Target the Education Market, to learn tips and tricks for bringing in more back-to-school sales.