What is it about a care package that makes us feel less alone? Personalizing a collection of products is one of the best ways for a brand to show that it cares about its customers or employees. And in these times of disconnection, showing you care can make all the difference! Kitting is on fire in the industry right now, with about one-third of ASI distributors now offering the service to their clients.

Have you started offering this service yet? If not, here are a few creative ideas for product bundles that you may want to include in your next sales pitch:

• Holiday Gift Package: Whether your clients are considering holiday gifts for employees or customers, kitting is an incredibly powerful option for showing you care around the holiday season. Possible logoed products to include in a holiday gift package:
  • Food gifts (popcorn, chocolates, cookies)
  • Logoed apparel,
  • Wellness products (bath bombs, robes, slippers)
  • Embroidered blanket
  • Drinkware with an etched bottle of wine or champagne
    
    
• New Year Essentials: Are your clients trying to make a big impression at the start of the new year? Consider pitching a New Year’s resolution-themed kit and include customized products such as:
  • Yoga mat
  • Water bottle
  • Aromatherapy candle
  • Step tracker
  • Wellness journal
  • Piggy bank
    
    
• Onboarding Kit: A big challenge many businesses are currently facing is onboarding new employees remotely. Offer your clients a solution by building a remote onboarding kit. Possible logoed products to include are:
  • Neoprene laptop sleeve
  • Notebook
  • Writing instruments
  • Thermos
  • Fleece jacket
  • Tech accessories (earbuds, wireless mouse, etc.)
    
    
• Healthcare Workers Thank-You Gift: Brands everywhere are looking for ways to say thank you to local healthcare heroes. A care package for this audience could look like:
  • Food gifts packaged together
  • A comfy apparel bundle that includes T-shirts for all hospital staff, as well as embroidered hats or knit socks
    
    
• Teacher Appreciation: The education market is the second largest in the industry, so offering a teacher appreciation product bundle is sure to be an easy sell. Consider pitching bundles that include the following logoed products:
  • Masks
  • Hand sanitizer
  • School spirit gear like sweatshirts or hoodies
  • Drinkware
  • Lunch cooler or tote bag

Are you successfully offering kitting options to your clients already? Share your advice and insight on this booming trend on our social media pages.