The Imprint
Promo Ideas | June 21, 2021
Promotional Products for the Education Market
With more schools announcing they'll physically open their doors this fall, now is the perfect time to plan and pitch promotions for the education market. To get you started, here are some customers to target and products you can present.
Daycares, Preschool & Aftercare Centers
Keep in mind the best promotional products for this group are items that can keep kids entertained and safe too. Remind clients to consider giving promos to guardians, who also have the power to promote the location by word of mouth.
- Crayon packs
- Light-up toys
- Musical instruments like kazoos or maracas
- Sippy cups
- Diaper kits
- Travel/pocket calendars
- Hand sanitizers
- First-aid kits
K-12 Public & Private Schools, STEM Schools & Literacy or Tutoring Centers
Because these locations will likely be looking for large quantities of products they can distribute annually, suggest reusable items with mass appeal. Some schools might also want to fundraise by selling the items to students and their families. Fundraisers and events can be the perfect opportunities to present a Company Store or pop-up shop option to your clients as well.
- Fidget spinners
- Soft-touch pens & styluses
- Water bottles
- T-shirts
- Blue light glasses
- Soft lunch bags
Universities, Colleges & Trade Schools
Tech accessories, bags and sustainable products will be well received by older students. Don’t forget to ask about different departments and online stores to uncover other sales opportunities. Also, make sure you ask the admissions department if they need help with promotional printing for items like postcards, flyers or brochures, or even welcome kits for new students.
- Smartphone grips
- Drawstring backpacks
- Sunglasses
- Comfy apparel like activewear
- Badge/ID holders
- Reusable straws
Sports Teams
To reach all fans, pitch products that appeal to every age group. Don’t forget about alumni, who often donate money to sports programs. Encourage schools to hand out these items at pep rallies and sell them during games to drum up extra funds and spirit!
- Stadium cups
- Seat cushions
- Cooling towels
- Hand warmers
- Cup holders
- Hats
- Rally towels
- Jackets
- Hoodies
- Pompoms
We know this just scratches the surface of what promos you can pitch to the education market. What promo has worked well when you're targeting schools?
About ASI
Advertising Specialty Institute, ASI, is the leading membership organization helping screen printers, embroiderers, sublimation businesses, print shops, graphics pros and solo entrepreneurs sell promotional products. ASI provides technology, support, education, marketing and other tools to help members find customers, source logoed items and swag, network with wholesale suppliers, launch e-commerce websites and more. Visit joinasi.com to explore what ASI has to offer.