August 03, 2021
6 Tips For Social Media Accessibility
Consider using captions in videos and alt text on images to make your posts more inclusive of people who have hearing loss or vision impairment.
Social media marketing is all about knowing your target audience, crafting content to engage clients and attracting new prospects. And while it’s a good idea to have a laser focus on whom you’re trying to reach – rather than going for a scattershot “spaghetti on the wall” strategy – it’s also important not to inadvertently alienate and exclude people.
Here are six tips for improving the accessibility of your social media posts. pic.twitter.com/PvTfHikh9i
— Theresa Hegel (@TheresaHegel) August 4, 2021
That’s one reason why more and more brands are focusing on accessibility in their social media strategy. Accessibility is all about reaching people who use assistive technology to access social, whether they’re blind, visually impaired, deaf or have dyslexia or cognitive learning disabilities. In the US, there are more than 2.2 million people considered deaf and roughly 37 million people with some degree of hearing loss, according to the National Center for Health Statistics. Around 32.2 million Americans report being blind or having trouble seeing even when wearing corrective lenses, according to a recent National Health Interview Survey.
Making social media posts more accessible is a way to signal respect for all potential audiences, but it can also be a smart business move. For example, adding closed captions to your video content can boost search engine optimization, and multiple studies have shown that captioning makes people more likely to pay attention and remember your video.
Here are six tips for making your social media posts more accessible.
1. Add closed captions to your video content. Not only does this help people who are deaf or hard of hearing, but it could also boost engagement on a video overall. Though several social media sites auto-caption videos now, the quality of the transcription varies, so it’s worth exploring third-party apps and services to add captions. Remember to add context to your captions beyond what’s being said. Describe sounds (like an audience laughing) or music cues if they change the tone or add meaning to the video.
2. Use alt text on images. Alternative text is a short but detailed description of a photo to help people using screen readers understand what’s happening in a picture. Most social media apps allow users to easily add alt text as they’re posting an image or to edit once it’s posted. Don’t forget to add alt text to GIFs as well.
A fab #accessibility thread from @BlondeHistorian on how to write meaningful & useful ALT text and other video & picture captions. Also, DYK that you can add ALT text to describe GIFs in Twitter, just as you can for images? Just select the ALT icon after you choose your GIF/image https://t.co/bqf4iiJeA5
— Lydia Hopper (@LydiaMHopper) August 3, 2021
3. Use “CamelCase” in hashtags. CamelCase, where you capitalize the first letter of each word in a hashtag phrase, can be very helpful. First, screen readers will often read uncapitalized hashtags as a string of letters, rather than individual words, which is cumbersome and obscures meaning. Also, people with dyslexia or cognitive disabilities could have trouble decoding hashtags without capital letters marking each word.
Happy hump day! Here's your weekly reminder to make your hashtags accessible.
— Alexa Heinrich (she/her) (@HashtagHeyAlexa) July 28, 2021
Whether you know it as #CamelCase, #PascalCase, or #TitleCase, capitalizing the first letter of each word in compound hashtags helps make them more accessible for screen readers! #Accessibility 🐪
4. Don’t overuse emojis. Screen readers describe each emoji in a post. Including too many in a row or peppering clapping hands emojis between each word to show emphasis can make it almost impossible to follow. That doesn’t mean you should avoid them entirely, but be thoughtful when you use them and add a space between each emoji, if your post includes more than one.
Just a reminder that tweeting like this is very exclusionary for anybody using screen readers for reasons such as them being blind or dyslexic etc, as the screen reader will read every emoji as it's own phrase, making the tweet incomprehensible. pic.twitter.com/gRJHHnw0SR
— 💜🤍🖤 CauseImEd 🖤🤍💜 (@CauseImEd) March 1, 2021
5. Avoid custom fonts. Adding bold, italic and other custom fonts to a tweet or post gives it a unique look, but can be a nightmare for people using a screen reader.
You 𝘵𝘩𝘪𝘯𝘬 it's 𝒸𝓊𝓉ℯ to 𝘄𝗿𝗶𝘁𝗲 your tweets and usernames 𝖙𝖍𝖎𝖘 𝖜𝖆𝖞. But have you 𝙡𝙞𝙨𝙩𝙚𝙣𝙚𝙙 to what it 𝘴𝘰𝘶𝘯𝘥𝘴 𝘭𝘪𝘬𝘦 with assistive technologies like 𝓥𝓸𝓲𝓬𝓮𝓞𝓿𝓮𝓻? pic.twitter.com/CywCf1b3Lm
— Kent C. Dodds (@kentcdodds) January 9, 2019
6. Maintain color contrast. When you’re creating a graphic for social media, take color contrast into consideration. If there’s not enough contrast, it can be difficult for people with colorblindness to read text or decipher an image.