1. Set Up a Business Profile
With this approach, you benefit from a contact button viewers can click to get in touch with you, you gain analytical data called Insights that show stats like reach and impressions, and, some proponents say, you get a bump in the likelihood that your posts will be seen by followers in their feeds. Be sure to take advantage of Insights, studying what posts spark the most reaction and refining your content based on that.

2. Shine a Spotlight on Client ROI
Make client success stories the stars of your posts. Share images of attractive products you’ve delivered and explain the return they generated for customers. Avoid cluttering your account with nothing but product photos. Where possible, show people wearing/using/interacting with the items. Also, come up with unique angles for images and videos that tell the tale of the client-ROI you deliver.

3. Humanize Your Company
Feature the behind-the-scenes workings of your business and the valued people who make your operation tick. Explain how they contribute, and offer up a bit about who they are. If you support charities, volunteer or sponsor good causes, share posts that show your engagement. Caption information should show why you’re committed.

4. Use Hashtags
These enable clients and desired prospects to find you when they search. For example, “#CustomT-shirts,” “#Albany,” “#SchoolSpirit” might be smart hashtags for a distributor eager to provide branded spirit wear for schools in the Albany, NY, area.

Instagram Stats

12.6% That’s how much more engagement Instagram posts with hashtags receive on average than posts without them.

4.9 times per week is how often top 50 global brands post on Instagram, according to a Forrester study.

79% That’s how much more engagement posts with location tagging reportedly get than posts without.

800 million Approximate number of users on Instagram.

More than 8 million Total number of Instagram Business Profiles in 2017.

59% Percentage of Instagram users between the ages of 18 and 29. About 33% of users are in the 30 to 49 year old range.

Sources: Forrester, Hootsuite, Instagram, Sprout Social.